Our Marina is taking home the gold (actually, it’s a crystal trophy). We are excited to announce that we were just awarded three 2021 Neptune Awards for our "Anchored in the Heart of Palm Beach" advertising campaign. Considered the most prestigious ones in the marine industry, the awards honor creative concepts, marketing campaigns, and initiatives. The Marine Marketers of America, the exclusive association for those engaged in marine industry marketing activities, and sponsor of the Awards, awarded us best Regional-Local Marketing and National Magazine Ads in a series, and an Honorable Mention for National Magazine Ads in a spread.
An esteemed committee of creative professionals judged entries across 22 different categories, 160 record-breaking entries for the year, covering a full range of marketing content and collateral. Each of the initiatives were created and executed between the timeframe of January through December 2021.
"Not only is the super yacht, state-of-the-art Palm Beach Marina a refreshed gem for us, but these Awards are testament to the top-notch work we are doing to market and brand it for the 21st century," said Carolyn Stone, Palm Beach Assistant Town Manager.
The objective was to rebrand the Marina, reserve the slips, and promote it as a great location without an actual marina-- as it was in the process of being renovated. The award-winning campaign featured our quintessential “Palm Beach” logo, combining both the P.B. initials and an anchor for a nautical feel, and striking lifestyle print ads showcasing the upscale and elevated ethos of the island community.
In addition to renting out more than 90% of the slips at the Marina by the first month of their opening in November 2021, the campaign successfully rebranded the recently renovated facility, launching it for the coming decades as a state-of-the-art, super yacht capacity, and coveted luxury destination for international boaters.
We’d like to take a moment to congratulate all of the other winners, and our agency of record, Jacober Creative. A special thanks to the residents of the Town, and all of our slip holders for supporting our newly renovated Marina.
After being closed for almost two years, we are now welcoming vessels from 60' to 294’, super yacht size. Marina patrons benefit from an enhanced master plan that includes a concrete floating dock system while enjoying a suite of technological upgrades such as high-speed Wi-Fi, enhanced expanded shore power, and state-of-the-art security systems, as well as complimentary access to exclusive neighboring recreational facilities. Our one and only public marina and world-class yacht center offers front-row access to a timeless destination. For general inquiries about long-term dockage, storage, and other services, visit TownofPalmBeachMarina.com.