Palm Beach Daily News

New marina marketing campaign to showcase Palm Beach as "the ultimate amenity”

July 21, 2021 | By Jodie Wagner

The Town of Palm Beach Marina, which is in the midst of a $38 million renovation, is expected to reopen in November.

Months before the Town of Palm Beach Marina reopens to the public, a creative agency hired to market the facility presented its wide-ranging plans to the Town Council.

During a presentation July 13, Paul Jacober, principal and creative director of Miami Beach-based Jacober Creative, shared with council members a comprehensive visual identity, brand strategy and advertising plan for the marina, which is being upgraded as part of a $38 million redevelopment project.

Work includes the expansion of 84 slips to allow larger boats, replacing stationary docks with floating docks, adding a fourth dock at the north end of the marina, and installing a new security system. 

The facility is expected to reopen Nov. 1.